May 17 04:55
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- Tencent, Universal Music Announce Strategic Licensing Agreement to Expand China Market
Leading internet company Tencent and global entertainment giant Universal Music said they will form a strategic alliance to boost the Chinese music industry.
The tie-up is anchored by a major licensing agreement, which will allow for the distribution of Universal’s music on Tencent’s QQ Music, KuGou and Kuwo platforms.
Tencent’s music unit will also become Universal Music’s master distribution and licensing partner for third-party music service providers in China.
The pair said they will also work together to develop new artists and boost copyright protection.